Communications Managers are responsible for shaping brand reputation, managing messaging, and ensuring consistent communication across all channels. In 2025, artificial intelligence is revolutionising the way organisations communicate, giving Communications Managers powerful tools to streamline workflows, engage audiences, and measure impact. For those in the role, upskilling in AI is key to staying relevant and leading effective communication strategies.
The Evolving Role of the Communications Manager
Traditionally, Communications Managers focused on drafting press releases, coordinating internal communications, and managing media relationships. Today, the scope has widened. Audiences expect instant, authentic communication across multiple platforms, and data-driven strategies are now standard. AI is helping Communications Managers manage this complexity by automating tasks, generating content, and providing valuable insights into audience sentiment.
The role is shifting from execution to strategy, with AI supporting Communications Managers to make smarter, faster decisions.
Where AI Supports Communications Managers
- Message Drafting: AI tools can generate press releases, newsletters, or internal memos that are ready for refinement.
- Media Monitoring: AI scans news and social media for brand mentions, sentiment, and emerging issues.
- Audience Insights: Analyse survey results and feedback to understand employee or public sentiment.
- Crisis Communication: AI can suggest draft responses and communication frameworks during high-pressure situations.
- Content Repurposing: Transform speeches or reports into articles, posts, or briefing documents automatically.
AI Tools for Communications Managers
- ChatGPT: Draft communications, brainstorm messaging, and create FAQs tailored to different audiences.
- Meltwater + AI: Monitor media mentions and sentiment to protect and enhance reputation.
- Canva Magic Studio: Create visual assets for internal or external communications quickly.
- Notion AI: Summarise meetings, generate action points, and support project management.
- Microsoft Copilot: Automate drafting and reporting tasks in Outlook, Word, and Excel.
Action Plan for Communications Managers
- Automate drafting: Use AI to create first drafts of newsletters, press releases, or internal updates.
- Monitor reputation: Leverage AI-powered media monitoring tools to spot issues and opportunities faster.
- Enhance crisis prep: Develop AI-assisted frameworks for crisis communication scenarios.
- Repurpose smarter: Turn speeches or reports into multiple content formats using AI tools.
- Upskill with training: Take courses in AI prompting and communication tools to master this new skillset.
Recommended Courses
Conclusion: Leading Communications with AI
AI won’t replace the strategic thinking or human touch required in communications, but it will reshape how work gets done. Communications Managers who learn to use AI effectively will be able to streamline operations, engage audiences more deeply, and protect brand reputation with greater agility. Upskilling in AI ensures that Communications Managers remain leaders in shaping meaningful, timely, and impactful communication.
by Media Training Ltd